Tv market and televiewers in Slovakia / Peter Kravcak.
Tv market and televiewers in Slovakia / Peter Kravcak.
Sažetak

In the early of nineties the dual broadcasting system in the young country in the middle of Europe enabled to develop television broadcasting to the scale of what viewers previously even had not dreamed of. Commercial television broadcasting prevailed in five and a half million country. Private broadcasting gained control of the more than forty-year-old state-owned service of TV broadcasting and sent it to the role of a statistical margin. Confidence of the first one - and later followed by other private televisions - has grown faster than the numbers of audience. Directors with the influence of legislators, unbeatable managers determined the transmission time programs from a week to week. This is termed as finding the optimal time based on audience preferences. The result is today's big television chaos for the viewers, who, as a consequence of unpredictable changes in the broadcasting of televisions cease to be interested. For many years the most viewed channel has dropped to the level of underrated rivals and the panic, which it suddenly started, make them produce more fatal changes. All in the name of the audience and excellent numbers of boxes called people meters. The same problem also faces other post-communist country, the second part of the former Czechoslovakia, the Czech Republic. The paper focuses on analysis and evaluation of Slovak television sphere (partly in comparison with the Czech), which seems, after twenty years of dual broadcasting, to gather a real media competition. But not everybody likes it.; U ranim devedesetim godinama dvostruki prijenosni sustav u mladoj državi u srcu Europe omogućio je razvitak emitiranja televizijskih programa na razinikoju gledatelji do tada nisu mogli ni sanjati. Komercijalno emitiranje televizijskog programa prevladalo je u pet i pol milijunskoj zemlji. Privatno emitiranje steklo je nadmoć nad više od četrdeset godina starim državnim TV emitiranjem koje je poslano na statističke margine. Povjerenje prema prvoj - i kasnije drugim privatnim televizijama – raslo je brže od broja publike. Ravnatelji s utjecajem na zakonodavce, menadžeri su koji određuju vrijeme prijenosa programa iz tjedna u tjedan. To je nazvano kao pronalaženje optimalnog vremena temeljenog na željama publike. Rezultat je današnji veliki kaos televizije za gledatelje, koji , radi nepredvidljivih promjena u emitiranju televizijskog programa prestaju biti zainteresirani. Već dugi niz godina najgledaniji kanal je pao na razinu podcijenjenog rivala i radi panike, počeli su raditi još više fatalnih promjena. Sve u ime publike i izvrsnih koje daju tzv. People-metri. S istim problemom se također sučeljavaju i druge post-komunističke zemlje, kao npr. drugi dio bivše Čehoslovačke, Češka Republika. Rad se usredotočuje na analizu i evaluaciju slovačke televizije sfere (dijelom u odnosu na češku televiziju), koja čini se, nakon dvadeset godina dualnog emitiranja, okuplja pravu medijsku konkurenciju. No, ne sviđa se to svima.