In this paper we study geometric concepts in a general cubic structure. The well-known relationships on the cubic curve motivate us to introduce new concepts into a general cubic structure. We will define the concept of the tangential of a point in a general cubic structure and we will study tangentials of higher-order. The characterization of this concept will be also given by means of the associated totally symmetric quasigroup. We will introduce the concept of associated and corresponding points in a cubic structure, and discuss the number of mutually different corresponding points. The properties of the introduced geometric concepts will be investigated in a general cubic structure.